Privacy Policy

Last Updated: 29 October 2025

Welcome to BIDGENCY GROUP LP (“we,” “our,” or “us”). This Privacy Policy describes how we collect, use, and share information as part of our online advertising services, including our partnerships with publishers, advertisers, and other Supply-Side Platforms (SSPs). We are committed to protecting your privacy and ensuring transparency about our practices.

1. Information We Collect

We collect information to provide effective advertising services to publishers, advertisers, and users. Information collected includes:

• Device and Browser Information: Such as IP address, browser type, operating system, device identifiers, and location data.
• Ad Interaction Data: Information on how users interact with ads (e.g., clicks, impressions).
• Publisher and Advertiser Data: Information provided directly by our partners to optimize ad delivery and performance.
• Cookie and Tracking Technologies: We and our partners use cookies, pixels, and similar tracking technologies to gather and store information for ad targeting and personalization.

2. How We Use Information

We use the information collected to:

• Deliver and Improve Ads: Enhance ad targeting and personalization to improve relevance for users.
• Optimize Performance: Analyze and improve ad performance across publishers, advertisers, and SSP partners.
• Fraud Prevention and Security: Detect and prevent fraudulent activity and ensure the security of our platform.
• Compliance and Legal Obligations: Fulfill regulatory and legal obligations as required.

3. How We Share Information

We may share information in the following ways:

• With Publishers and Advertisers: To provide insights into ad performance, audience engagement, and optimization.
• With Other SSP Partners: When collaborating with other SSPs, we may share information to enhance cross-platform ad delivery and targeting.
• Service Providers: We work with third-party providers who assist in delivering our services and comply with our data handling standards.
• Legal and Regulatory Compliance: We may disclose information to comply with legal obligations, protect our rights, or respond to lawful requests.

4. Cookie and Tracking Policy

Our services rely on cookies and similar technologies to collect and store data. You can manage your cookie preferences by adjusting your browser settings. Disabling cookies may impact the functionality of our services.

5. Data Security

We use commercially reasonable efforts to protect the information we collect. Despite these efforts, no data transmission or storage system is completely secure. Users should exercise caution when transmitting personal data.

6. User Choices and Rights

Users may opt out of interest-based advertising or adjust preferences by visiting industry-standard opt-out pages, such as the Digital Advertising Alliance’s or Network Advertising Initiative’s.

7. Data Retention

We retain information only as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

8. Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect or solicit information from them.

9. International Data Transfers

If you access our services from outside your jurisdiction, be aware that your information may be transferred and processed in other countries, which may have different data protection laws than your jurisdiction.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices. We encourage users to review this page regularly.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

Address: 360 Guelph St, Georgetown, Ontario, Canada, L7G4B5