Privacy Policy

Last Updated: 30 July 2026

Welcome to BIDGENCY GROUP LP (“we,” “our,” or “us”). This Privacy Policy describes how we collect, use, and share information as part of our online advertising services, including our partnerships with publishers, advertisers, and other Supply-Side Platforms (SSPs). We are committed to protecting your privacy and ensuring transparency about our practices.

1. Information We Collect

We collect information to provide effective advertising services to publishers, advertisers, and users. Information collected includes:

• Device and Browser Information: Such as IP address, browser type, operating system, device identifiers, and location data.
• Ad Interaction Data: Information on how users interact with ads (e.g., clicks, impressions).
• Publisher and Advertiser Data: Information provided directly by our partners to optimize ad delivery and performance.
• Cookie and Tracking Technologies: We and our partners use cookies, pixels, and similar tracking technologies to gather and store information for ad targeting and personalization.

2. How We Use Information

We use the information collected to:

• Deliver and Improve Ads: Enhance ad targeting and personalization to improve relevance for users.
• Optimize Performance: Analyze and improve ad performance across publishers, advertisers, and SSP partners.
• Fraud Prevention and Security: Detect and prevent fraudulent activity and ensure the security of our platform.
• Compliance and Legal Obligations: Fulfill regulatory and legal obligations as required.

3. How We Share Information

We may share information in the following ways:

• With Publishers and Advertisers: To provide insights into ad performance, audience engagement, and optimization.
• With Other SSP Partners: When collaborating with other SSPs, we may share information to enhance cross-platform ad delivery and targeting.
• Service Providers: We work with third-party providers who assist in delivering our services and comply with our data handling standards.
• Legal and Regulatory Compliance: We may disclose information to comply with legal obligations, protect our rights, or respond to lawful requests.

4. Cookie and Tracking Policy

Our services rely on cookies and similar technologies to collect and store data. You can manage your cookie preferences by adjusting your browser settings. Disabling cookies may impact the functionality of our services.

5. Data Security

We use commercially reasonable efforts to protect the information we collect. Despite these efforts, no data transmission or storage system is completely secure. Users should exercise caution when transmitting personal data.

6. User Choices and Rights

Users may opt out of interest-based advertising or adjust preferences by visiting industry-standard opt-out pages, such as the Digital Advertising Alliance’s or Network Advertising Initiative’s.

7. Legal Bases for Processing and Participation in the IAB Europe Transparency & Consent Framework

BIDGENCY GROUP LP participates in the IAB Europe Transparency & Consent Framework (TCF) and complies with its Specifications and Policies. Our identification number within the framework’s Global Vendor List is 1403.

Where the General Data Protection Regulation (GDPR) applies, we process personal data for the advertising purposes disclosed in the Global Vendor List on the basis of the user’s consent, as transmitted to us through the TCF by the consent management platform (CMP) present on our partners’ websites. Where no valid consent signal is received for those purposes, we do not process personal data for them.

In addition, we process limited personal data (such as IP address, user-agent and short-lived technical identifiers) on the basis of our legitimate interest (Article 6(1)(f) GDPR) strictly for the following Special Purposes, as defined by the TCF:

• Special Purpose 1 — Ensure security, prevent and detect fraud, and fix errors. Data is used to monitor for and prevent invalid traffic, malicious, deceptive or fraudulent activity, and to identify and repair errors that impair the intended functioning of our services.
• Special Purpose 2 — Deliver and present advertising and content. Data is used for the technical delivery of advertisements and content to the user’s device, including verifying delivery and technical quality, and responding to technical parameters of the device (such as screen size and connection type).

Processing for these Special Purposes is limited to what is strictly necessary, does not include building advertising profiles, and the data involved is retained for no longer than 13 months. We have carried out and documented a Legitimate Interest Assessment (LIA) for this processing, which balances our interests against the rights and freedoms of users; a summary is available upon request.

To exercise your rights under the GDPR (including access, erasure and objection), or to request the LIA summary, contact us at [email protected]. Where our processing relies on consent collected through the TCF, you can also review or withdraw your choices at any time through the privacy settings link provided on the website where you gave them.

8. Data Retention

We retain information only as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

9. Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect or solicit information from them.

10. International Data Transfers

If you access our services from outside your jurisdiction, be aware that your information may be transferred and processed in other countries, which may have different data protection laws than your jurisdiction.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices. We encourage users to review this page regularly.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

Address: 360 Guelph St, Georgetown, Ontario, Canada, L7G4B5